By Anne Toomey McKenna August 25, 2022 Data privacy in the U.S. is, in many ways, a legal void. While there are limited protections for health and financial data, the cradle of the world’s largest tech companies, like Apple, Amazon, Google, and Meta (Facebook), lacks any comprehensive federal data privacy law. This leaves U.S. … Continue reading A bipartisan data privacy bill would give you more control over the information collected about you
PwC survey finds younger consumers are more likely to switch brands. Chris Wood on July 21, 2022 More than half of U.S. consumers (51%) say they’d be less loyal to a brand if the digital experience isn’t as enjoyable as in-person, according to PwC’s Customer Loyalty Survey 2022. For Gen Z, that number soared to … Continue reading 51% of consumers would leave a brand if digital experience isn’t as good as in-person
Understanding the pros and cons of locating the marketing ops function within your firm can pay big dividends. Here’s a spell that can help. Spence Darrington on May 16, 2022 You’ve just graduated from MOpswarts and been declared a marketing ops (MOps) wizard. As you step off the train armed with a wand, sweet robes … Continue reading If Harry Potter led marketing operations, where would his team sit?
By Connie Lin April 16, 2022 Are you sick of living in the United States? Has being holed up in your apartment for the pandemic made you want to get as far from it as humanly possible—as in boarding a boat or plane, traveling across an ocean and a few continents, then staying indefinitely? … Continue reading Want to work abroad? This salary calculator estimates what your job would pay in 38 countries
Financial woes for the streaming giant could have a silver lining for advertisers. Chris Wood on April 22, 2022 Marketers have been waiting for this moment. As more TV viewers cut the cord and turned to streaming, Netflix held off on ads and clung to subscriptions as the primary revenue stream for their service. Now … Continue reading Why a Netflix ad-supported tier would be exciting for advertisers
By Michael Grothaus March 24, 2022 The federal minimum wage in the United States has not risen since 2009. It was set at $7.25 an hour that year, and remains so today in 2022. Wall Street bonuses, on the other hand, have risen steadily. And now a report from Inequality.org shows that if the federal … Continue reading The minimum wage would be $61.75 an hour if it rose at the same pace as Wall Street bonuses
Anthony Mersino May 7, 2021 Human Resources may not be what comes to mind when you think Agile. In fact, Human Resources is often used as the butt of the joke in many companies. Scott Adams has famously skewered HR many times in the past with Dilbert comic strips like the one below. This view … Continue reading What Would an Agile Human Resources Department Do?
Sara Gelsheimer February 15, 2021 The business community has certainly felt the impact of the pandemic — so much so that the number of active business owners fell by 3.3 million between February and April 2020. That’s a 22% decline, the largest on record. Small businesses were hit the hardest, but nearly half have said … Continue reading If You Were to Fall Ill, Would Your Business Be Set Up for a Successful Transfer?
Veronica Krieg July 27, 2020 Last week, I texted my vet on a Saturday to cancel an appointment for my cat Nacho. Within seconds, I got a response from Julie, the friendly and peppy office manager. It took less than 60 seconds to reach out and get confirmation for my request. At my previous vet’s … Continue reading 3 Facts IT Pros Wish Your Contact Center Would Prioritize on the Hunt for a Better Omnichannel Platform
Jock Breitwieser — April 17, 2020 RyanMcGuire / Pixabay Millions of pieces of new content show up on the Internet every day, but a very small percentage of it ever gets seen by consumers. When it comes to content marketing, no article, video, social media post, or sound clip makes a bit of difference if … Continue reading 5 Tips That Rocky Balboa Would Use for Content Marketing With An Extra Punch
