Forget the low-hanging fruit and reach for the numbers that tell you what’s really working. Mike Pastore on June 19, 2025 Marketers, and B2B marketers in particular, often face criticism for focusing on vanity metrics. Vanity metrics are numbers that are easily measurable and look good on paper but don’t directly correlate to business … Continue reading 7 vanity metrics marketers should avoid, and 7 to replace them
Brian Basilico May 3, 2021 A while back, I was talking about Cancel Culture on The Bacon Podcast episode 654. What I was talking about was canceling subscriptions. I was going through some of my accounting this weekend and noticed I was paying $ 10 a month for a newspaper I wasn’t reading. Checked with … Continue reading Vanity Fair, Unfair Vanity, and Vanity Metrics
Pam Moore — March 2, 2018 Follow @pammktgnut — March 2, 2018 There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the … Continue reading Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics
Don Dalrymple — May 11, 2017 Follow @dondalrymple— May 11, 2017 Are you wasteful with your time? My clients and friends know that I beat that mantra, “Most things don’t matter.” One area that this particularly applies to is vanity metrics. These are the stats, conversions or data that simply do not matter or are … Continue reading Get Real and Ignore Vanity Metrics
Jason Wyatt — April 26, 2017 — April 26, 2017 “Vanity is a motive of immense potency.” – Bertrand Russell Let’s face it, generally you’ve got to have a healthy ego if you’re going to start a business and be successful. Being an entrepreneur is not a great career choice for those lacking self-belief. Putting … Continue reading Don’t Let Website Vanity Get in the Way of ROI
Mike WhitneyMarch 12, 2015 Imagine, for a moment, that your company’s website is not a website at all, but a restaurant. Chez Website. In terms of quality, your restaurant endeavor is going swimmingly; you have consistent meals, interesting décor, and fantastic wait staff. Unfortunately though, your profits are just not where you need them to … Continue reading Don’t Be Fooled by Vanity Metrics
