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The Evolution of Consumer Behaviour: Webrooming v.s. Showrooming

Alice Chen — October 28, 2016 — October 28, 2016 Consumers shopping habits have evolved over the last few years. Tech-savvy buyers are equipped with mobile devices, and they’re using them to research, purchase, and write online reviews. The modern shopper wants convenience, personalization, and speed. Facilitated by technology, modern consumers are empowered by instant … Continue reading The Evolution of Consumer Behaviour: Webrooming v.s. Showrooming