Tag Archives: users

Universal Analytics is still functional for most users

Almost two weeks after the supposed sunset of UA, the sky is still glowing red. Nicola Agius on July 11, 2023 Despite warning advertisers that the tool would be replaced by Google Analytics 4 on July 1, UA is still processing data as usual for most people. Why we care. Marketers were reluctant to make the … Continue reading Universal Analytics is still functional for most users →

10 million users joined Meta’s Threads in just 7 hours. It took Twitter 780 days to do that

Twitter Competition

By Michael Grothaus July 06, 2023 While it’s too early to call Threads—Meta’s new microblogging platform—a bona fide “Twitter killer,” Mark Zuckerberg’s answer to Elon Musk’s flailing social network is off to a good start. Zuckerberg took to the new platform to announce that within the first four hours of its launch, five million … Continue reading 10 million users joined Meta’s Threads in just 7 hours. It took Twitter 780 days to do that →

How Airbnb is trying to convince more users to become hosts

Airbnb

By Rob Pegoraro June 30, 2023 Since its 2008 founding, Airbnb has prospered on the assumption that people will be comfortable staying in the homes of strangers. But the rental behemoth still has some trust issues among its customers—and its executives were more than willing to talk about those struggles with attendees at this … Continue reading How Airbnb is trying to convince more users to become hosts →

Alexa Users Seek To Reinstate Privacy Claims Over Ad Targeting

Advertisement Platforms

Alexa Users Seek To Reinstate Privacy Claims Over Ad Targeting by Wendy Davis @wendyndavis, June 5, 2023 Alexa users want a federal appellate court to reinstate a privacy lawsuit claiming that Amazon targets ads to people based on their interactions with voice-controlled devices. U.S. District Court Judge Barbara Rothstein in the Western District of Washington … Continue reading Alexa Users Seek To Reinstate Privacy Claims Over Ad Targeting →

Gmail Mobile Users Can Now See Top Search Results In A Dedicated Section

Google Gmail

Gmail Mobile Users Can Now See Top Search Results In A Dedicated Section by Ray Schultz , June 2, 2023 Google is adding a feature to streamline the search process for Gmail users on Android and iOS. The most relevant search results will now appear at the top of the list in a dedicated section. … Continue reading Gmail Mobile Users Can Now See Top Search Results In A Dedicated Section →

Streaming Video Users Renew Privacy Battle With Google

Streaming Services

Streaming Video Users Renew Privacy Battle With Google by Wendy Davis @wendyndavis, May 19, 2023 Streaming video users from New York and Minnesota will ask a federal appellate court to revive a lawsuit alleging that Google violated state privacy laws by retaining data about streaming video rentals, according to court papers filed Thursday. The video … Continue reading Streaming Video Users Renew Privacy Battle With Google →

Bing Chat opens up to more users and developers with API, expanded visual answers

Microsoft Tools

New design features and the ability to build third-party plug-ins will offer more tools for marketers using Bing Chat. Chris Wood on May 4, 2023 Microsoft is opening up Bing Chat with an API for developers and rolling out its new Bing Chat to all users who download Microsoft Edge — there’s no more waitlist. Over half … Continue reading Bing Chat opens up to more users and developers with API, expanded visual answers →

Pinterest Offers Advertisers New Ways To Target Eco-Friendly Users

Pinterest Advertisement

Pinterest Offers Advertisers New Ways To Target Eco-Friendly Users by Colin Kirkland , March 29, 2023 Pinterest claims that protecting the environment is shaping the way consumers are buying. In preparation for Earth Day, the image-sharing social service is dishing out tips for how advertisers can incorporate sustainability messaging into their Pinterest ads, based on … Continue reading Pinterest Offers Advertisers New Ways To Target Eco-Friendly Users →

Twitter will soon only recommend paid users in its For You feed

Twitter Feed

Twitter’s For You tabbed interface starts rolling out on desktop web browsers Igor Bonifacic @igorbonifacic Twitter’s “For You” tab, which debuted on iOS devices earlier this week, has begun rolling out to desktop web browsers. The new interface replaces the “sparkle” icon that previously allowed you to toggle between the platform’s algorithmically generated and … Continue reading Twitter will soon only recommend paid users in its For You feed →

Why social media companies picked a very tricky time to start charging users

Social Media Competition

By Rob Walker February 24, 2023 Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. What is social media worth? Not to investors—we know the market valuations of the most familiar social media companies can reach hundreds of billions, even despite recent weakness among tech stocks—but to … Continue reading Why social media companies picked a very tricky time to start charging users →