Implementing automated bids from the engines doesn’t mean advertisers can forget about bid management. Our founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad management will be done by automated systems driven by artificial intelligence (AI) and machine learning (ML). One task … Continue reading If you’re not updating ROAS and CPA targets frequently, you’re missing out
Amanda Clark — July 7, 2017 Follow @GrammarChicInc — July 7, 2017 mohamed1982eg / Pixabay When was the last time you updated your resume? For many people, it’s either when they’re looking or a job, or after they’ve started a new job. And “updating” usually just means tacking on whatever they’re doing now (or just … Continue reading Updating Your Resume: It’s More Than Adding a Job
Kris SpisakNovember 2, 2015 Yes, at its simplest, a business website can be like a marketing brochure for your company, but at its best, it can be a powerful tool, establishing your place as an industry thought leader and enabling visitors to know and trust your brand. Remember that updating content not only prevents a … Continue reading Updating Web Content: an SEO Must
Hal Shelton November 25, 2014 Over the last few months, I’ve discussed a number of different ways you can set yourself up for success when writing a business plan. I’ve also looked at some of the common business plan mistakes, and how you can avoid them. In today’s post, I’d like to take a … Continue reading 10 Smart Things to Do When Writing and Updating Your Business Plan
