Tag Archives: Tear

Brand equity: Does your email build it up or tear it down?

Here are three questions to ask yourself before you send your next campaign. Ryan Phelan on February 5, 2019  In my work with marketers, I emphasize strategy over tactics in managing email programs. It’s important to understand the “why” before the “how.” The “how” question is easy. It’s the tactical aspect of your program. Everybody … Continue reading Brand equity: Does your email build it up or tear it down?