Ana Gotter — May 7, 2018 Follow @ana_gotter — May 7, 2018 When I was in sales at Kay Jewelers, I learned to recognize The Pause. This is what happened when I tested closing, and the customer just wasn’t quite there yet. They got a wrinkle in their brow, frowned, and normally threw in a … Continue reading How to Use Facebook Offers to Sweeten the Deal & Drive Conversions