Companies are struggling to make sense of what their stories mean, to whom and why it matters. By Kath Pay January 14, 2026 The Wall Street Journal‘s recent story, “Companies are Desperately Seeking Storytellers,” lit up LinkedIn the day it was published. Marketer reactions were heated – and split right down the middle. Some … Continue reading Companies aren’t looking for storytellers. They’re looking for meaning.
Carol Forden — October 23, 2017 Follow @carolforden — October 23, 2017 Fotocitizen / Pixabay For content marketing to be effective, you need to master the art of storytelling. Its long been known that facts tell, but stories sell. Great storytelling and content marketing planning requires a structure of a compelling story. Powerful stories need … Continue reading Facts Tell, But Stories Sell – Great Brands Are Storytellers
