Tag Archives: Social&#39s

How Social’s Influence Contributes To Search Campaigns

Search engine marketers tying in social advertising campaigns on Facebook, LinkedIn, Pinterest, Twitter, and YouTube want to determine how intent signals in likes, shares and retweets influence a purchase online or in stores. After all, eMarketer estimates that social revenue will hit $6.6 billion in the U.S. this year. Investments need to support returns. In … Continue reading How Social’s Influence Contributes To Search Campaigns