Tag Archives: says

Nerdwallet Insider Says Marketing, Content Teams During A Crisis Take Data

Nerdwallet Insider Says Marketing, Content Teams During A Crisis Take Data by Laurie Sullivan , Staff Writer @lauriesullivan, June 8, 2020 Kelly Gillease, CMO at Nerdwallet, based in San Francisco, opened the first virtual Search & Performance Insider Summit on Monday, and it couldn’t have seemed any more insider-like or personal. The live summit, streamed on … Continue reading Nerdwallet Insider Says Marketing, Content Teams During A Crisis Take Data

Can You Have a Fun and Productive Work Environment? Science Says Yes

Mike Kappel — November 11, 2019 Follow @PatriotSoftware As an entrepreneur, you’re likely serious about your startup and want to succeed. But, there’s no rule that says you need to be serious 24/7. News flash: your workplace doesn’t have to be all doom and gloom to be productive (the truth hurts, doesn’t it?). If you … Continue reading Can You Have a Fun and Productive Work Environment? Science Says Yes

Strategic Leadership: What Your “Action Logic” Says About Your Leadership Style

Jeanne Hardy — September 10, 2019 Follow @creativebizinc — September 10, 2019 The age-old debate over whether leaders are born or made often paints a black and white picture of what it means to be a leader—either you are one, or you’re not. As with most things in life, what makes a leader has many … Continue reading Strategic Leadership: What Your “Action Logic” Says About Your Leadership Style

Is GDPR working? Brave’s Johnny Ryan says it’s starting to, and marketers must heed the risks

Ryan believes most of the changes that GDPR will bring have yet to happen and that enforcement is only just beginning. Greg Sterling on May 24, 2019  Tomorrow is the one year anniversary of the EU’s General Data Protection Regulation (GDPR). The landmark law created a unified, pan-European approach to privacy and data regulation. It … Continue reading Is GDPR working? Brave’s Johnny Ryan says it’s starting to, and marketers must heed the risks

Privacy And Security Still Concerns For Virtual Assistant Users, Bing Ads Study Says

Privacy And Security Still Concerns For Virtual Assistant Users, Bing Ads Study Says by Laurie Sullivan  @lauriesullivan, April 22, 2019 Some 41% of users of virtual assistants still admit to having concerns around trust, privacy and passive listening. Consumers say they will not give up personally identifiable information without a substantial reward, although more than half believe digital … Continue reading Privacy And Security Still Concerns For Virtual Assistant Users, Bing Ads Study Says

Online shopping revenues will reach $126 billion by December 31, says Adobe

Mobile devices have driven 58 percent of site visits and about 39 percent of purchases to date. Greg Sterling on December 22, 2018  The Saturday before Christmas is known as either “Super Saturday” or “Panic Saturday,” depending on your perspective, and it should see higher retail foot traffic than Black Friday, according to location intelligence … Continue reading Online shopping revenues will reach $126 billion by December 31, says Adobe

Brands Should ‘Get In Early’ To Voice Search For Ecommerce

Brands Should ‘Get In Early’ To Voice Search For Ecommerce, HP.com’s Chemij Says by Laurie Sullivan  @lauriesullivan, Yesterday Morgan Chemij, director II of marketing and CRM for the Americas at HP.com, championed voice search on Friday at the MediaPost Search Insider Summit and shared some information on HP’s voice strategy, but mostly shared curated data … Continue reading Brands Should ‘Get In Early’ To Voice Search For Ecommerce