Tag Archives: postbrickandmortar

Personalization in a post-brick-and-mortar world

Columnist Scott Heimes explains how personalized emails can help retail marketers gain a foothold in their struggle against the online competition. Scott Heimes on April 20, 2017   Competition from e-commerce sites is hurting physical storefronts. Up until now, retail stores have kept customers coming back by creating unique experiences and providing personalized services. Despite … Continue reading Personalization in a post-brick-and-mortar world