‘Phygital’ experiences combine the physical and the digital. Is this a new label an old strategy? MarTechBot on March 31, 2025   In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. … Continue reading What are ‘phygital’ experiences and how can marketers use them? →