January 22, 2026 Patagonia takes drag queen Pattie Gonia to court in trademark infringement lawsuit span>span]:whitespace-nowrap”>Patagonia, the outdoor apparel company, is suing Pattie Gonia, the drag queen and environmentalist, for trademark infringement—a move the company says is necessary to “protect the brand [it has] spent the last 50 years building.” In a lawsuit filed in … Continue reading Patagonia takes drag queen Pattie Gonia to court in trademark infringement lawsuit
April 29, 2024 Patagonia wants you to stop buying crap A new film from the clothing company underscores our mass consumption problem—while subtly marketing its clothes. BY Elizabeth Segran The quality of most products on the market today is utter crap. And it’s getting worse with time. It’s particularly obvious with clothing. Sweaters are largely made … Continue reading Patagonia wants you to stop buying crap
By Stephanie Mehta October 07, 2022 Author Jim Collins (Good to Great, Built to Last) has been chronicling Patagonia’s unique approach to business since the late 1980s, when he wrote and taught a case study on the company for his Stanford Graduate School of Business classes on entrepreneurship. He has written for Inc. about … Continue reading Why is the Patagonia sale a big deal? Jim Collins, author of ‘Good to Great,’ weighs in
