Here’s how optichannel and omnichannel approaches complement each other to maximize customer engagement. Annette Franz on March 26, 2024 There’s a newcomer to the customer experience discussion: designing and delivering an “optichannel” experience. What is that? How does it differ from multichannel and omnichannel?  Hold tight. I’ll answer those questions and a few more, but … Continue reading Beyond multichannel and omnichannel: Understanding the optichannel approach →