Tag Archives: Open

Google integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measurement

The Open Measurement standard eliminates the need to implement various SDKs to measure viewability across display, native and video. Taylor Peterson on August 16, 2019 In an effort to provide mobile advertisers with more options for viewability measurement in Google Mobile Ads (GMA) and Interactive Mobile Ads (IMA), Google announced Thursday a new integration with … Continue reading Google integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measurement

Google Extends In-App Viewability Through IAB Tech Lab’s Open Measurement Standard

Google Extends In-App Viewability Through IAB Tech Lab’s Open Measurement Standard by Laurie Sullivan  @lauriesullivan, August 15, 2019 Google on Thursday said it has made in-app inventory more measurable through the IAB Tech Lab’s Open Measurement standard. Integrating the Open Measurement Software Development Kit (SDK) into Google Mobile Ads (GMA) and Interactive Mobile Ads (IMA) SDKs … Continue reading Google Extends In-App Viewability Through IAB Tech Lab’s Open Measurement Standard

Email Open Rates: A Comprehensive Guide to How to Improve Them

Kevin George — July 22, 2019 Follow @imkevin_monk — July 22, 2019 One of the most crucial aspects of determining the performance of an email campaign is email open rate. It depicts the percentage of subscribers who open the emails. Let’s say your email open rate is 32%. This means that if you have sent … Continue reading Email Open Rates: A Comprehensive Guide to How to Improve Them

Transparency For Leads In Open Exchange Boosts Publisher Count Past 500

Transparency For Leads In Open Exchange Boosts Publisher Count Past 500 by Laurie Sullivan  @lauriesullivan, April 22, 2019 PX, which helps marketers search and acquire customers through leads in an open exchange, hopes to bring transparency to an industry veiled in secrecy. The goal is to provide marketers and sales professionals with more information about … Continue reading Transparency For Leads In Open Exchange Boosts Publisher Count Past 500

WordPress plugin to win back cart abandoners leaves sites open to attack

Plugin maker has issued a patch. Site owners cautioned to update their sites and carefully review their databases for possible script injections. Ginny Marvin on March 12, 2019 A vulnerability in a WordPress plugin has left e-commerce sites vulnerable, according to a report Monday from Defiant, makers of a WordPress firewall plugin. What caused the … Continue reading WordPress plugin to win back cart abandoners leaves sites open to attack

Increase Email Open Rates: Email Experts Give Their Top Strategies

James Scherer — December 28, 2018 — December 28, 2018 Email marketing is one of the most effective channels to drive business growth. Better than social media. For ROI it’s even better even than advertising. But if nobody opens your email, what’s the point? Your offers don’t get seen. Your links don’t get clicked. Sales … Continue reading Increase Email Open Rates: Email Experts Give Their Top Strategies