Laura Levy — April 6, 2018 — April 6, 2018 Coming up with the right copy can be tough. You try to be clear, concise, and witty, and to pack a strong message in a small space. You scour the internet for just the right image to go with your text – something compelling, intriguing, … Continue reading Message Received and Misunderstood: When Readers Just Don’t Get You
Marcie Wiehagen — February 13, 2017 — February 13, 2017 Back on the second business day in January, I overheard a conversation between two accounting people about how deserted the office was during the holidays. The line that resonated was “there certainly weren’t any marketing people in the office!” Ouch! That is made even worse … Continue reading How the Value of the Short Break Is Misunderstood
by Rupert Adam April 21, 2016 Follow @emailcenterApril 21, 2016 Email marketing has managed to acquire a number of terms over the years which are often misunderstood. Here are 5 key terms and how people misunderstand their real meaning. Delivery Rate This is possibly the most meaningless statistic for marketers. Many believe it tells you … Continue reading 5 Misunderstood Email Marketing Terms
Personal Branding BlogMay 4, 2015 While having lunch with the CEO of a small not-for-profit organization looking for my help to improve their operation I was told improvement was needed in the area of “teamwork.” She told me, “we need to get people working together more like a team. Right now everyone just works in … Continue reading Fostering Teamwork Mis-Understood By Most Small Business Owners
Tom TreanorApril 15, 2015 Ask ten people about a blog’s role in a company (especially at a B2B company) and you’ll likely get ten completely different answers. It’s a place for a company to post product updates. It’s a place to share news about the company. It’s a place to put afterthoughts that have no … Continue reading The (Often Misunderstood) Blog’s Place In Your Marketing Strategy
