Gavin O’Malley @mp_gavin, June 12, 2015 While top brands have been slow to evolve, they insist that the days of last-touch attribution are numbered. The Home Depot is a case in point. Though it’s still stuck in last-touch limbo, that’s finally changing, according to Sean Kainec, Senior Manager of Search Engine Optimization at the home … Continue reading Can Last-Click Attribution Be Killed? →