Tag Archives: Justified

Your “Business Justified Solution” is Insufficient to Win the Business!

by Dave Brock March 31, 2016 Follow @davidabrockMarch 31, 2016 I’ve been talking to a team of people about Value Propositions. They need to start providing business justification to their solutions–demonstrating their business value and differentiation. It’s exciting to see their excitement in doing this. Too few sales people understand how to do this, or … Continue reading Your “Business Justified Solution” is Insufficient to Win the Business!