Tag Archives: issues

Five human issues that can wreck a technology implementation

Vendors, stakeholders, users and even you can cause you a lot of problems. Steve Petersen on July 7, 2022 There’s far more than tech to martech. That may seem counterintuitive, but the longer I work in this field, the more I realize it’s true. Especially when it comes to implementations and integrations. While there’s always … Continue reading Five human issues that can wreck a technology implementation

Leaders: This is how your team wants you to respond to political issues

By Roxanne Petraeus     May 22, 2022 I used to think great leaders had the answers; now I think great leaders grapple with hard questions, especially the ones that elude easy answers.    I started my company a few months before the pandemic. Since then, almost every month has brought some massive world event, natural … Continue reading Leaders: This is how your team wants you to respond to political issues

Facebook issues $397 checks to Illinois residents as part of class-action lawsuit

Facebook issues $397 checks to Illinois residents as part of class-action lawsuit The social media giant agreed to settle a lawsuit over its use of facial recognition. A. Khalid @askhalid May 18th, 2022 Dado Ruvic / reuters More than a million Illinois residents will receive a $397 settlement payment from Facebook this week, thanks to … Continue reading Facebook issues $397 checks to Illinois residents as part of class-action lawsuit

Public wants to know where brands stand on issues, surveys show

71% of US customers wants companies to speak out on important issues. Constantine von Hoffman on May 23, 2022 As much as companies hate controversy, the public wants to know where they stand on today’s issues, according to two surveys. For marketers this is one more challenge when it comes to earning customers’ trust. A 2022 … Continue reading Public wants to know where brands stand on issues, surveys show

How Can Brands Respond To Political And Social Issues Responsibly?

How Can Brands Respond To Political And Social Issues Responsibly? by Grace Farag , May 4, 2022 The recent kerfuffle over the exceedingly unfortunate CNN cutaway to an Applebee’s ad featuring a dancing cowboy, which aired right next to footage of war-torn Kyiv, is just the latest example of ads behaving badly — but in this … Continue reading How Can Brands Respond To Political And Social Issues Responsibly?

How Email Helps Solve Holiday Shopping Supply Chain Issues

Beatriz Redondo Tejedor December 14, 2021 Forget holiday shopping; it’s supply chain issues that are making headlines. While email marketers will still mark those big dates in the holiday marketing calendar, the real winners will be the ones who take a more agile approach to the season. This year at Mailjet, we’re telling our clients … Continue reading How Email Helps Solve Holiday Shopping Supply Chain Issues

How to Find and Fix Keyword Cannibalization Issues

Debra Murphy October 29, 2021 Keyword cannibalization is a major search engine optimization issue. And many small businesses don’t realize that they may have this problem. They go about writing content that targets specific keywords important to their business. But over time, their websites have a lot of content that targets the same keyword phrases. … Continue reading How to Find and Fix Keyword Cannibalization Issues