Tag Archives: Inputs

Being SMART with your martech: Balancing product inputs and performance outputs

Don’t just focus on the technologies you use in your stack. Contributor Andy Betts explains why you need to carefully consider marketing performance and make martech decisions that prioritize ROI. Andy Betts on October 11, 2017     Most chief marketing officers will agree that building a marketing technology stack is a key priority when … Continue reading Being SMART with your martech: Balancing product inputs and performance outputs