Tag Archives: InMall

StepsAway Solves The “Beacon Problem” For In-Mall Retailers And Shoppers

Mobile Web-based experience doesn’t require app downloads. Greg Sterling on August 12, 2015 Earlier this month, Target announced a 50-store beacon rollout. This is a big deal; retailers have been testing and flirting with beacons and indoor location for two years, and this is probably the biggest announcement to date. Yet beacons are only one … Continue reading StepsAway Solves The “Beacon Problem” For In-Mall Retailers And Shoppers