Tag Archives: hyperpartisan

Brand safety: Avoiding fake & hyperpartisan news on the Google Display Network

Ginny Marvin on February 28, 2017     What does online brand safety mean in the age of hyperpartisan, sensationalized and fake news content? With programmatic targeting and retargeting, brands can find themselves cozied up to content that may not match up with their values and messaging. That’s not new, but the proliferation of sites aimed … Continue reading Brand safety: Avoiding fake & hyperpartisan news on the Google Display Network