Tag Archives: Health

Health Sciences Marketers Prioritized Spending On Events, Social Media Over Email, Study Finds

Health/Life Sciences Marketers Prioritized Event, Social Media Spend Over Email In 2022 by Ray Schultz , March 10, 2023 Providers in the health or life sciences industry increased their marketing budgets last year, according to Health & Life Sciences Marketing Trends, a study by Scorr Marketing. Of the companies polled, 52% upped their spending on trade … Continue reading Health Sciences Marketers Prioritized Spending On Events, Social Media Over Email, Study Finds

VCs explain why the health and wellness landscape could see more M&A activity in 2023

  By Jessica Bursztynsky March 05, 2023   The pandemic broadly accelerated innovation and interest when it came to the health and wellness sector. Suddenly, consumers were more interested than ever in gaining more insight into their bodies and minds, and investors tapped in to that growth. As a result, funding soared and companies flourished. … Continue reading VCs explain why the health and wellness landscape could see more M&A activity in 2023

Amazon officially becomes a health care provider after closing purchase of One Medical

Amazon will buy primary healthcare provider One Medical for $3.9 billion   Kris Holt @krisholt Amazon has struck a deal to buy primary healthcare company One Medical for $3.9 billion. The provider offers in-person care at locations across the US, but perhaps of more interest to Amazon, it has digital and virtual care services. The … Continue reading Amazon officially becomes a health care provider after closing purchase of One Medical

Employees are lying about mental health days, but not because they don’t need them

  By Shalene Gupta December 05, 2022 Employees may need mental health days, but that doesn’t mean they want their employers to know that. Mental health app Wysa surveyed 1,000 American employees about their mental health at work post-COVID-19 shutdowns. While the majority of respondents admitted to struggling with mental health symptoms, most preferred to … Continue reading Employees are lying about mental health days, but not because they don’t need them

FTC Releases New Advertising Compliance Guidance For Health Care Products

FTC Releases New Advertising Compliance Guidance For Health Care Products by Laurie Sullivan  @lauriesullivan, December 21, 2022 The FTC has released new guidance in a 40-page document to update and replace Dietary Supplements: An Advertising Guide for Industry, issued in 1998. The document provides guidance to help ensure that claims about the benefits and safety … Continue reading FTC Releases New Advertising Compliance Guidance For Health Care Products

Many veterans struggle to hold down a job due to struggles with mental health

By Shalene Gupta November 11, 2022 For many veterans of the U.S. Armed Forces, the challenges of military service don’t stop once they’ve returned home. They reenter civilian life with trauma that affects their mental health and their ability to hold down a job. All Points North, a mind-body health company, surveyed 1,000 veterans on … Continue reading Many veterans struggle to hold down a job due to struggles with mental health

Nutrition-Focused Instacart Health Launches, Gives Brands Initiative To Connect With Consumers

Instacart Health Launches, Gives Brands Initiative To Connect With Consumers by Laurie Sullivan  @lauriesullivan, September 28, 2022 Instacart launched a health initiative Wednesday focused on products, partnerships, research and policies to help consumers make better nutritional choices and highlight the ways they can use food as medicine to heal body, mind, and spirit. More than … Continue reading Nutrition-Focused Instacart Health Launches, Gives Brands Initiative To Connect With Consumers

How to sell health and wellness when consumers are sick and tired of hearing about it

By Danica Lo August 14, 2022 Three years into the pandemic, with monkeypox and polio looming large on the horizon, it’s no surprise that many Americans are sick and tired of being bombarded with bad news about public health. For the health and wellness industry, which has long relied on worst-case scenarios to compel consumers … Continue reading How to sell health and wellness when consumers are sick and tired of hearing about it