CoreAI will bring artificial intelligence to a wide range of the group’s activities Kim Davis on January 26, 2024 Already calling itself a “platform,” agency holding company Publicis Groupe will evolve into an “intelligent system” through a 300 million Euro investment in AI capabilities. This builds on the boosting of its digital commerce and data … Continue reading Publicis Groupe invests heavily in AI capabilities
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Publicis Groupe joins human vs. AI content verification initiative C2PA
The initiative aims to authenticate human-made content as AI use expands. Chris Wood on June 5, 2023 Global marketing and communications company Publicis Groupe announced it will join the Coalition for Content Provenance and Authenticity (C2PA), an initiative aimed at providing a framework for authenticating human-produced content. Publicis Groupe, one of the “big four” agency … Continue reading Publicis Groupe joins human vs. AI content verification initiative C2PA
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