Tag Archives: Geolocation

Even The Biggest Brands Can Get Hyperlocal With Geolocation Targeting

As more consumers are turning to mobile, geomarketing is becoming increasingly essential for marketers. Columnist Andy Lombard explains why it should be a key part of your marketing strategy. Andy Lombard on July 24, 2015  On average, we gaze at our smartphones around 220 times a day and pick up our devices a whopping 1,500 … Continue reading Even The Biggest Brands Can Get Hyperlocal With Geolocation Targeting

How To Use Mobile Geo-location Successfully To Reach Your Target Audience

by Sebastien Boyer May 26th, 2015     Source Over the last decade, the evolution of mobile phones has been so fast paced that this device has replaced a lot of gadgets in our lives. A case in point is that it has actually supplanted the GPS units (Global Positioning system) which were mostly used … Continue reading How To Use Mobile Geo-location Successfully To Reach Your Target Audience