by Sadhana Balaji April 11, 2016April 11, 2016 Friction, defined as “the psychological resistance that your visitors experience when trying to complete an action, is a conversion killer. You can optimize your value proposition or CTA buttons all you want, but if your sign-up flow contains too much friction, you’re leaving money on the table. … Continue reading 3 Common SaaS Sign-Up Flows (and a Friction-Based Analysis) →