Tag Archives: exodus

Narrow is the new normal: Why expertise will help agencies survive the in-house exodus

We need to adapt to today’s landscape whether collaborating with in-house teams or as part of a multi-agency effort, specialized expertise is the path forward. Dan Carter on July 1, 2019  It’s no secret that brands are moving more advertising and marketing functions in-house. Countless stories have been written about it. From media buying to … Continue reading Narrow is the new normal: Why expertise will help agencies survive the in-house exodus