Tag Archives: eretailers

Study finds e-retailers are making it more difficult to unsubscribe from emails

According to the Online Trust Alliance, fewer online retailers are using “clear and conspicuous” unsubscribe links in marketing emails. Amy Gesenhues on November 2, 2016  According to a study released today by the Online Trust Alliance (OTA), fewer online retailers are including “clear and conspicuous” unsubscribe links in their email marketing compared to last year. … Continue reading Study finds e-retailers are making it more difficult to unsubscribe from emails