Paul Mosenson — December 3, 2017 Follow @nusparkmktg — December 3, 2017 Dashboard. Alphabet soup rules our lives, or so it sometimes feels these days. Digital Pay-per-Click (PPC) advertising has opened the door to a multitude of other abbreviations in the media buying world, and when more than one iteration of an acronym exists it’s … Continue reading CPM, eCPM, dCPM, eCPA Metrics in Media, and When To Use Them →