Tag Archives: Earns

How Humanizing Virtual Assistants Earns Consumer Trust

How Humanizing Virtual Assistants Earns Consumer Trust by Laurie Sullivan  @lauriesullivan, January 2, 2020 Giving human qualities — both emotionally and visual, physically — to virtual assistants could prompt people to reveal more personal information to brands than they otherwise would, according to a multi-phase study led by researchers in computer science and mathematics. It also … Continue reading How Humanizing Virtual Assistants Earns Consumer Trust