by Pam McBride December 16, 2015 Follow @leadsiftDecember 16, 2015 Social data is real, and it’s not going away. It’s not a buzzword, not hype, and not industry jargon. It is the best competitive advantage out there, and it’s something that marketers can’t afford to ignore. Many businesses have access to social data. They’ve moved … Continue reading How to Determine What Data is Relevant and What is Distracting →