Tag Archives: Discoverability

Research Confirms Product Listing Hover Information Increases On-Site Product Discoverability and Conversion

by Christian Holst November 22, 2015November 22, 2015 Recent usability tests and benchmarks conducted by the Baymard Institute, an organization which regularly conducts large scale research studies on ecommerce usability, reveal that 46% of top U.S. ecommerce sites display too little product information in their product lists for users to accurately evaluate if a product … Continue reading Research Confirms Product Listing Hover Information Increases On-Site Product Discoverability and Conversion