WPP Acquires Shopify Commerce Specialist Diff by Richard Whitman , Columnist, December 9, 2022 WPP is bolstering its North American commerce capabilities with the acquisition of Montreal-based Diff. Financial terms weren’t disclosed. Diff provides commerce solutions for the rapidly growing Shopify commerce ecosystem. Services include growth strategy, front-end design, site optimization and system integrations. Founded … Continue reading WPP Acquires Shopify Commerce Specialist Diff