Tag Archives: Destroy

Email Mistakes that Destroy Click Through Rates

by Liesha Petrovich January 7, 2016 Follow @lieshapetrovichJanuary 7, 2016 The entire idea behind an email list is simple. You want to sell something. Yes, you want to add value, build your brand, and increase use engagement. But you’re in business and that means you have something to sell. Derek Halpern, from Social Triggers, says … Continue reading Email Mistakes that Destroy Click Through Rates →

15 Digital Marketing Trends for 2016 That Could Destroy Your Business

Digital Marketing

by Jeff Bullas November 21, 2015November 21, 2015 Marketing today is a new game. The “Mad Men” of the Madison avenue era of wine, whisky and women as inspiration, are now a distant but fond memory. But as much as the new dawn of digital and the rise of the social web has changed the … Continue reading 15 Digital Marketing Trends for 2016 That Could Destroy Your Business →

How Purchased Email Lists Can Destroy Your Email Marketing

Email Marketing

Ryan PinkhamSeptember 18, 2015 On paper, a purchased email list can sound like a good idea. Maybe you’re just getting started with email marketing, or perhaps the list of email addresses you already have has started to go stale. You have money to spend on marketing. What you don’t seem to have is the time … Continue reading How Purchased Email Lists Can Destroy Your Email Marketing →

Two Things That Destroy Strategy

Strategy

Jennifer HarmelFebruary 26, 2015 There are a multitude of things that can destroy a Demand Generation Strategy, but the two biggest culprits are having a short-term vision and lacking alignment with sales. Here’s why you need to avoid them at all costs. Short-Term VisionBuilding a perpetual demand generation program almost always involves quite a bit … Continue reading Two Things That Destroy Strategy →