By Adele Peters In 2020, Google set a goal to get to 24/7 carbon-free energy by the end of the decade, meaning that all of its data centers and offices will run on clean electricity every hour of every day, all year long. The company didn’t know exactly how that would happen. “We realized … Continue reading This new geothermal plant in the Nevada desert is helping power Google data centers
How To Escape The Data Desert By Using Influencers by Jessica Phillips , March 3, 2023 The recession is on everyone’s mind. Brands are cutting costs on ad spend, big tech platforms are laying off hundreds of employees, and marketers are under pressure to find performance-driven solutions with restricted access to data. Brands need an … Continue reading How To Escape The Data Desert By Using Influencers
By Adele Peters August 29, 2022 In the Southern Arizona desert, Tempe Farming usually grows crops like alfalfa and cotton. But last spring, farmer Will Thelander also started growing a crop called guayule. It’s a small desert shrub that can survive without irrigation—and that Bridgestone, the tire manufacturer, plans to use to make rubber … Continue reading Why Bridgestone is investing $42 million in desert shrubs
