In the world of B2B marketing, it’s still a knee-jerk reaction to dismiss a consumer approach to new lead generation tactics like social media and content. But like it or not, the success of those mediums in the B2C sectors is getting hard to ignore. Given the craziness that often characterizes Facebook, YouTube, and other … Continue reading Lead Generation Tips – Dealing with the Social Craziness
Authentic marketing and dealing with audience perception Overview In an online world where you can watch secrets unravel with just a click of the mouse, transparency – especially transparency in business – is integral. It’s no surprise then that the linchpin of successful content marketing is authenticity. To gain trust, brands need to consider what … Continue reading Authentic Marketing and Dealing With Audience Perception
