Tag Archives: CTOR

CTR Vs. CTOR: Which Email Marketing Metric Should You Be Using?

Kristen PatelNovember 1, 2015 When I say, “I’m an email marketer,” how does that make you feel? Chances are high that you cringe, as you think of all of the emails currently clogging your inbox. Or maybe you grimace in solidarity, for you, too, are an email marketer with an equally swamped inbox. If it’s the latter, you know … Continue reading CTR Vs. CTOR: Which Email Marketing Metric Should You Be Using?