As AI takes over routine work, the valuable marketing skills may no longer be technical. Curiosity, adaptability and leadership will be career essentials. Constantine von Hoffman on August 12, 2025 “AI is really the revenge of the English major,” said Teresa Barreira, CMO of digital consultancy Publicis Sapient. “You don’t have to have a … Continue reading Why the AI era could be the revenge of the English major
May 14, 2025 Ikea’s first-ever rewards program could help you earn a discount on your next piece of furniture BY Grace Snelling Ikea just debuted its first-ever rewards program for customers in the U.S., and it could mean a major discount on your next plate of Swedish meatballs—or even a price cut on a new vintage-inspired … Continue reading Ikea’s first-ever rewards program could help you earn a discount on your next piece of furniture
Everything a company does impacts the brand. The C-suite would avoid many disasters by consulting the people who know the customers best. Constantine von Hoffman on May 2, 2025 Marketers understand something that no one else in business seems to get: Everything is marketing. Operating procedures, building appearance, personnel policies, etc., all shape how … Continue reading Marketers could have saved Target and Southwest from themselves
June 04, 2025 How this new technology could change the way we mine copper BY Liz Dennett Mining isn’t known for innovation. For more than a century, we’ve extracted copper using the same process: dig, crush, grind, leach, repeat. Meanwhile, demand has exploded, fueled by EVs, AI infrastructure, and the energy transition. That mismatch has created … Continue reading How this new technology could change the way we mine copper
March 24, 2025 Could Tesla’s fall from grace upend the entire U.S. EV market? BY Dan Gearino and Inside Climate News When people are protesting at an automaker’s retail locations because of the CEO’s political actions, when that automaker’s sales are plummeting around the world, when that company’s vehicle lineup is sorely in need of a … Continue reading Could Tesla’s fall from grace upend the entire U.S. EV market?
March 09, 2025 The American Dream is in crisis—but creativity could help BY Kc Ifeanyi It’s hard to imagine any industry not having to contend with the deepening sociopolitical division in America—brand marketing included. McCann’s intelligence unit Truth Central creates studies on what their clients are grappling with including data privacy, wellness, and Gen Z. And … Continue reading The American Dream is in crisis—but creativity could help
March 06, 2025 NOAA cuts could impact life-saving avalanche forecasts BY Associated Press Officials in the Western U.S. who warn the public about avalanches are sounding a different type of alarm. They say they’re worried that the Trump administration firing hundreds of meteorologists and other environmental scientists could hinder life-saving forecasts that skiers and mountain drivers rely on. … Continue reading NOAA cuts could impact life-saving avalanche forecasts
Restoring brand trust in 2025 requires empathy, real action and continuous engagement — not just crisis response and PR spin. Shama Hyder on February 12, 2025 A PR crisis is one of the most daunting things an organization can face. Companies in industries like healthcare, AI and commercial aviation all faced recent public disasters. … Continue reading How a human-centric approach could fix reputational disasters in 2025
Uber’s App Could Soon Look More Like Google Maps With Ads by Laurie Sullivan , Staff Writer @lauriesullivan, January 28, 2025 PALM SPRINGS, CA — Uber Advertising could expand ad units on its app that would work and look more like Google Maps. What if the app tied in data to target ads in other apps … Continue reading Uber’s App Could Soon Look More Like Google Maps With Ads
January 13, 2025 Robust job market gains could also mean interest rates remain high The Fed could be less likely to slash borrowing costs in the near future. BY Associated Press U.S. job growth surged and unemployment fell last month, an unexpected show of strength that may prove costly to homebuyers and businesses who were counting … Continue reading Robust job market gains could also mean interest rates remain high
