Tag Archives: Contentstack

Contentstack acquires CDP Lytics

Another independent CDP is absorbed by a digital experience platform. Kim Davis on January 8, 2025   Composable digital experience platform Contentstack announced the acquisition of Lytics, the real-time CDP founded in 2013. Contentstack’s primary current offering is its headless CMS. Lytics’ first-party data management capabilities are expected to supplement the existing Contentstack Personalize. Capabilities … Continue reading Contentstack acquires CDP Lytics