AI can speed up every marketing team. The bigger challenge is avoiding commoditization when everyone uses the same tools. By Chris Robson Published on May 26, 2026 One of the biggest traps in marketing research and technology today is mistaking speed for impact. We’re focusing on doing more, being more efficient, and … Continue reading The real risk of AI is marketing commoditization
Dave Brock — February 27, 2020 Listen to the proponents of “Social Selling,” and it is the future of selling. It is the way for us to “develop relationships,” extend our reach, capture new prospects and customers. The Social Selling experts talk about extending the size of your networks, many talking about how many 100’s … Continue reading Social Selling, Bar Hopping, and Relationship Commoditization
Gabbrielle Branch — June 13, 2018 — June 13, 2018 Of the top seven threats to professional services firms over the next few years, five involve the eroding value of services. According to our most recent research, increased competition from new and larger firms is creating downward price pressure that is squeezing already low margins. … Continue reading How to Thrive in the Age of Commoditization
