Tag Archives: Chrome’s

Google says it will destroy browsing data collected from Chrome’s Incognito mode

Google says it will destroy browsing data collected from Chrome’s Incognito mode It’s part of a settlement reached in December over a $5 billion privacy lawsuit. Will Shanklin   Updated Mon, Apr 1, 2024 ALAIN JOCARD via Getty Images The first details emerged Monday from Google’s settlement of a class-action lawsuit over Chrome’s tracking of … Continue reading Google says it will destroy browsing data collected from Chrome’s Incognito mode

Chrome’s IP address protection initiative presents new challenges for marketers

IP address protection seems on a faster track for the most popular web browser than cookie deprecation. Kim Davis on October 27, 2023   Google is preparing to test a new feature in Chrome that will allow users to hide their IP addresses by using proxy servers. Initially this will be an opt-in feature like … Continue reading Chrome’s IP address protection initiative presents new challenges for marketers