Tag Archives: Chinese

How Livestreaming Rescued a Popular Chinese Brick-and-Mortar Company From COVID Crises (And How You Can Do the Same)

Jennifer Warren July 29, 2021 Picture this: Socialite Kim Kardashian and her sister Khole displaying a few nice-fitting JCPenney jeans on Facebook Live. Bet the jeans would have sold like hotcakes! In short, influencers hawking wares through live videos invariably invite more viewership, more engagement, more entertainment, and more SALES. Sigh! The fact: JCPenney, the … Continue reading How Livestreaming Rescued a Popular Chinese Brick-and-Mortar Company From COVID Crises (And How You Can Do the Same)

Cheetah mobile and another Chinese firm accused of mobile ad download fraud

A Q1 report from AppsFlyer said that mobile ad fraud is costing brands $700-$800 million globally on a quarterly basis. Greg Sterling on November 27, 2018 at 4:17 pm Mobile ad fraud is a growth industry. According to a Q1 2018 report (.pdf) from AppsFlyer, “mobile app marketers were exposed to 30 percent more fraud … Continue reading Cheetah mobile and another Chinese firm accused of mobile ad download fraud