With Google referrals down and LLM use rising, discoverability now depends on metrics, structure and authority — not rankings alone. By Brightspot March 9, 2026 If your organic traffic is down but impressions are up, AI is likely citing your content without sending clicks. If both are down, you’re being ignored. Either way, the … Continue reading Organic search is fundamentally disrupted. Here’s what to do about it. by Brightspot
From mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying journey. Brightspot on October 13, 2025 For years, marketers measured digital success through impressions, backlinks and clicks. If you ranked high in search results and won the click, you had visibility and control of the … Continue reading AI KPIs: Turning mentions Into strategy in the age of LLMs by Brightspot
