Tag Archives: Bradstreet

A CMO’s View: How Dun & Bradstreet used MarTech to modernize its brand

CMO Rishi Dave shares how his team leveraged marketing technology to completely overhaul its go-to-market strategy. Amy Gesenhues on May 25, 2016   Last March, Dun & Bradstreet underwent what the company defined as a “brand modernization” initiative. The project included a complete overhaul of its go-to-market strategy and creative expression — top to bottom. … Continue reading A CMO’s View: How Dun & Bradstreet used MarTech to modernize its brand