Hi, Welcome Welcome back Capitalize on the booming “silver economy” by marketing to the 50+ demographic, a growing and wealthy consumer class with evolving needs. Geoff Crain on April 25, 2024 Weeks before his 70th birthday, my colleague quipped, “I still don’t like being called a ‘senior.’ Unless there’s a good discount attached.” The … Continue reading Marketing to the 50+ crowd: A booming opportunity
April 27, 2024 What to expect when you’re investing: 3 tips for recent graduates Just as babies and children go through various ages and stages as they grow, so does your nest egg. Here’s what you can expect from your bouncing bundle of assets, starting from the very beginning. BY Emily Guy Birken Investing has … Continue reading What to expect when you’re investing: 3 tips for recent graduates
April 27, 2024 AI is about to make app subscription fatigue even worse Get ready for all the AI subscriptions you’re going to need—starting, perhaps, with Google Photos. BY Michael Grothaus If you hate dealing with opaque and costly app subscriptions, I’ve got bad news for you: The situation is about to get even worse—and you … Continue reading AI is about to make app subscription fatigue even worse
Around 40% of SMBs are looking for ways to increase the dollars and time spent on marketing. It’s a struggle. Kim Davis on April 25, 2024 In the face of economic headwinds, some small-to-medium businesses are devoting increased resources to their marketing efforts. A report from Constant Contact, “Small Business Now,” finds 39% of … Continue reading SMBs are investing more time and resources in marketing
Brands must prioritize owned marketing assets like websites and blogs to maintain control over their narratives and customer connections. RJ Licata on April 26, 2024 As one of the fastest-growing social media platforms of all time, TikTok is a creative, collaborative, high-engagement environment that reaches many demographics, drawing attention from marketers in all industries. … Continue reading What can a potential U.S. TikTok ban teach marketers?
April 26, 2024 The Fed’s preferred inflation gauge jumps 2.7% in March, diminishing hopes for interest rate cuts The Fed is unlikely to cut interest rates. BY Associated Press A measure of inflation closely tracked by the Federal Reserve remained uncomfortably high in March, likely reinforcing the Fed’s reluctance to cut interest rates anytime soon and … Continue reading The Fed’s preferred inflation gauge jumps 2.7% in March, diminishing hopes for interest rate cuts
April 26, 2024 Tesla axed its entire marketing team—here’s why that matters It’s a reminder of just how little Tesla has invested in its own brand beyond Elon Musk. BY Jeff Beer News broke earlier this week that Tesla had laid off its entire 40-person marketing and growth content team, barely a year after starting it. … Continue reading Tesla axed its entire marketing team—here’s why that matters
April 26, 2024 Driving to Manhattan? Congestion pricing means you may need to pay $15 starting June 30 Under the so-called congestion pricing plan, the $15 fee will apply to most drivers who enter Manhattan south of 60th Street during daytime hours. BY Associated Press The start date for the so-called congestion pricing—the $15 toll most … Continue reading Driving to Manhattan? Congestion pricing means you may need to pay $15 starting June 30
April 26, 2024 There’s a lot of talk about Truth Social, but it’s not attracting more users According to a new report, attention from Donald Trump’s trial and Trump Media’s IPO haven’t really boosted traffic for Trump’s social media site. BY Chris Morris Truth Social is pretty hard to escape these days. As Donald Trump’s hush … Continue reading There’s a lot of talk about Truth Social, but it’s not attracting more users
April 26, 2024 This specific kind of commute is stressing women out It’s one that they do disproportionately more than men. BY Sarah Bregel Women do the bulk of caregiving, whether it’s for children, disabled adults, or the elderly. And according to new research published in Transportation Research Part D: Transport and Environment, they also do … Continue reading This specific kind of commute is stressing women out
