Laura Troyani — July 5, 2019 Follow @PlanBeyond — July 5, 2019 Imagine improving your website conversion rate by 25%. It sounds outlandish, but I’ve seen it happen firsthand thanks to an incredibly thoughtful, intensive website redesign project. Oftentimes, when businesses consider re-doing their websites, they think of it in terms of an incremental project … Continue reading 8 Steps To Building Websites That Boost Conversion Rates
Karl Feldman — July 5, 2019 — July 5, 2019 In this video blog, Karl Feldman will explain some of the common missteps that we see with a lot of our clients and in the market when it comes to website navigation. TRANSCRIPTION: Let’s talk about some website navigation no-nos. Hopefully, we’ll come out of … Continue reading Website Navigation No-Nos
Irina Weber — June 28, 2019 Follow @irinaweber048 — June 28, 2019 XML sitemaps are a good way to communicate directly with search engines, notifying them of new or updated content very quickly and allowing to speed up the process of indexing pages. Typically, Google likes to speak to website owners in riddles. Creating a … Continue reading 8 Essential Tools to Create an XML Sitemap like a Pro
Pam Aungst — June 28, 2019 Follow @PamAnnMarketing — June 28, 2019 Sadly, our job as SEO consultants means that we often play the role of policing web developers, catching them in the act of doing potentially harmful things to their and our client sites. We’ve caught devs doing every stupid thing under the sun, … Continue reading Is Your Web Developer Spoofing Your PageSpeed Insights Score?
Ashley Hill — June 20, 2019 — June 20, 2019 Your website, and in general, your brand, needs to come from a specific perspective— in otherwords, it needs to have a consistent voice. This is where tone becomes important. It’s an expression of your company’s values, and so for many, your website is the first … Continue reading Determining Your Site’s Tone of Voice
Kelly Groover — June 22, 2019 — June 22, 2019 Did you know little things, like an oversized image or HTTP over HTTPS, are harming your website, making it difficult to load, attract users, and convert leads? Because your website is the first thing many people see about your brand, it’s important it looks good … Continue reading 5 Ways You’re Harming Your Website Functionality
Sarah Millard — June 11, 2019 — June 11, 2019 If you’ve been involved in a website project before, you know how nerve-racking it can be to finally give the go-ahead to “flip the switch” from the old website to the new one. There are a lot of things that need to be tested, double-checked … Continue reading 12 Critical Items to Check Off Your List Before Launching a New Website
Ashley Hill — June 7, 2019 — June 7, 2019 One of the biggest ways your website’s design can directly impact visitors’ interactions with your company isn’t a flashy graphic, cool video, or sleek typeface. What actually puts visitors at ease and encourages them to continue exploring your site is how simple it is for … Continue reading Benefits to Easy Navigation on Your Site
Sarah Kelley — May 29, 2019 — May 29, 2019 Did You Know: Your Business Goals Should Be the Backbone of Your Website Whether you’re just starting a business or have been at it for years, highlighting your key business goals on your website is a huge priority. How do I effectively do that, you … Continue reading Tactics for Setting Successful Website Goals for YOUR Business
Tessa Flores — May 27, 2019 — May 27, 2019 Website mockups are completed and client-approved. Pages and templates have yet to be built. It’s time for a website development handoff. A website development handoff is the point in the website project where the design and development teams get together to go over the designs … Continue reading Website Development Handoff Checklist: What Your Developer Needs to Be Successful
