Category Archives: Video Marketing

Why video is the marketing channel you can’t afford to miss

Here’s why you should embrace video, plus three proven strategies to stand out, build a brand and capture an audience. Tim Parkin on June 7, 2023 It’s been 96 years since the television was invented and we’ve entered a new chapter in video content and consumption. You’re more than likely consuming a ton of video … Continue reading Why video is the marketing channel you can’t afford to miss

4 Smart Hacks for Video Marketing to Win More Business

Mile Ĺ˝ivkovic December 17, 2021 If there’s one thing all marketers can agree on, it’s that content is king. While blogging has been an industry staple, more and more marketers are turning to video. Video is more accessible than ever and it is an excellent tool for storytelling and engaging with your audience. Therefore, it’s … Continue reading 4 Smart Hacks for Video Marketing to Win More Business

Your 2022 Guide on How to Get the Most Out of Video Marketing

Susan Friesen November 30, 2021 Video Content Marketing Trends & Tips In the past few years we’ve seen a massive increase in video content popping up online, and there’s no sign of it slowing down. From creating webinars to putting short clips in emails, a video marketing strategy is a must if you want to … Continue reading Your 2022 Guide on How to Get the Most Out of Video Marketing

7 Types of Marketing Videos Your Website Visitors Will Love

Victor Blasco September 14, 2021 Having a visually stunning and highly informative webpage is a crucial tool for any business online that wants to make an impact nowadays. But if it’s to fulfill its intended purpose, your page needs appealing and effective content to engage new visitors on the spot – which can be a … Continue reading 7 Types of Marketing Videos Your Website Visitors Will Love

No More Excuses — You Need to Add Captions to Your Videos

Ash Larizza September 10, 2021 It’s 7:30 in the morning. I’m scrolling through my phone, waiting for my eyes to focus and my brain to turn on. I come across an intriguing video from one of my favourite brands. But it doesn’t have captions—I’ll have to turn the sound on. The problem is, turning the … Continue reading No More Excuses — You Need to Add Captions to Your Videos

Video Marketing Metrics You Should Care About (Other Than Conversions)

Erin Hynes July 27, 2021 In recent years, video has gained significant popularity amongst advertisers. According to Wyzowl’s 2021 State of Video Marketing report, 87% of video marketers report that video gives them a positive return on investment (ROI). One reason why video performs so well is that this ad format incorporates audio and visual … Continue reading Video Marketing Metrics You Should Care About (Other Than Conversions)