Of Interbrand’s top 100 global brands, only 31 have CMOs or top-level marketing executives actively participating on the social network. Amy Gesenhues on June 4, 2015 Brands may talk a big game when it comes to being social, but it turns out very few of the CMOs from the world’s top companies are on Twitter. … Continue reading Less Than 1/3 Of The World’s Top CMOs Are Active On Twitter
Lyena Solomon June 2nd, 2015 . My search for “Who should I follow on Twitter” produced 1,220,000,000 results in 0.52 seconds. Clearly, the Internet has a lot of advice on the topic. Every post had one thing in common – the featured influencers were selected by the number of followers. They use promotional style … Continue reading Social Media Experts To Follow On Twitter (That Manage Their Own Accounts)
Company merges partner programs to create one-stop shop for businesses looking for help with their Twitter strategy and campaigns. Martin Beck on June 1, 2015 Twitter today announced a rebranding of its how-to-use-Twitter-for-marketing program. Now called the Twitter Official Partner Program, it merges the Twitter Certified Program and the Twitter Marketing Platform Partner Program. Essentially … Continue reading Twitter Woos Businesses With Launch Of “Official Partner Program”
Stephanie ClarkMay 29, 2015 Are you serious about gaining high quality Twitter followers? You don’t want people to just click the “follow” button on your Twitter profile. You want to build relationships with the right people who are going to actually follow the content you’re Tweeting out and engage with you. In addition to your … Continue reading How To Find Top Influencers On Twitter
Brent PohlmanMay 28, 2015 Want a better experience on Twitter? Twitter is not the same platform it was five years ago. I joined in 2008 and frankly, I am starting to get tired of the platform. It appears to be a platform where people simply broadcast the latest news and retweet the information submitted by … Continue reading Finding a Better Twitter Experience in 2015
Twitter gives marketers an enhanced tool for understanding their audience on the social network, including demographics, interests, purchasing behavior and television viewing preferences. Martin Beck on May 27, 2015 Twitter today launched an upgrade to its analytics tool, offering marketers more information about audiences on the social communications network. Called “Audience insights,” the new feature … Continue reading First Look: Twitter Upgrades Analytics With Audience Insights
Omkar MishraMay 25, 2015 Social Media Tools make your life easier and there are tons of Twitter tools designed for specific tasks. In this post, we would like to list down some of the new Twitter tools which we have tried and not covered previously catering to people who like to explore new Twitter tools. … Continue reading How to Be Awesome on Twitter: New Tools for Twitter Pros
KeriLynn EngelMay 24, 2015 “Thought leadership” might be the most popular buzzword of the day, but the idea behind it is anything but meaningless jargon. Popular terminology becomes cliche for a reason. Everyone is talking about thought leadership because it really works. Picture this: You’re the recognized authority in your field. Bloggers and social media … Continue reading Become an Industry Thought Leader With Twitter Chats
Kendall CrammMay 23, 2015 The World Of Twitter Chats If you work in the social media world you may have heard of a new way to engage called Twitter Chats. Twitter Chats occur basically when a group of Twitter users get together at the same time and discuss a certain topic with the use of … Continue reading It’s All About Twitter Chats
Margot da CunhaMay 22, 2015 For anyone who pays attention to the stock market (which I don’t) or the news (which I do), it’s clear that Twitter hasn’t been looking so hot these days. Last month, the social platform fell short of its projected revenue for the first time as a public company. Somewhat embarrassing, … Continue reading Twitter Treats For Marketers
