With shrinking attention spans, traditional newsletters are struggling. Here’s how to shift to smarter, more focused email marketing. Natalie Jackson on April 25, 2025 The way we work has changed significantly in the last five years. Some trends, like the increase in work-from-home flexibility and virtual meetings, let many marketers reclaim time by eliminating … Continue reading Your subscribers are tired and distracted, so give them less and they’ll love you more
Insights on list management, subscriber acquisition and personalization to keep your email campaigns effective. Brian McKenna on July 31, 2024 Gmail’s new spam guidelines are putting email and CRM marketers in a bit of a pickle. Responsible list management to stay under spam thresholds means subscriber volume will likely decrease over time. As … Continue reading Subscriber acquisition best practices following Gmail’s spam update
By Jeremy Caplan August 21, 2023 5 quick ways to streamline your newsletters Search for “unsubscribe” in your inbox to find newsletters to cull. Use Gmail settings to sift newsletters out of your primary inbox. Adjust Gmail filters to organize your reading by category. Try Superhuman for reading Gmail—it has a news tab. Read more. Shortwave, an app for reading Gmail, … Continue reading 7 tools to streamline your newsletter subscriptions
Syed Balkhi October 20, 2021 Do you want more subscribers to read your emails? If so, you’re not alone. Email marketing is one of the best ways to grow your business and turn more prospects into paying customers. You may have found success building your lead list, but that’s only one piece of the puzzle. … Continue reading How to Get More Subscribers to Read Your Emails
Tom-Chris Emewulu October 7, 2021 Here are some numbers that might be of interest: The subscription economy has seen an uptick of nearly 6x (over 435%) over the last 9 years, according to Zuora. 78% of international adults currently opt into subscription billing as compared to 71% in 2018. And 75% believe that in the … Continue reading The Subscription Economy Is Booming Right Now. But Are You Reaping the Full Benefits?
Bernardo Castro June 8, 2021 A subscribers list is a collection of email addresses you can build by engaging prospective clients through lead-generating campaigns. This list is of great value to any business as it is a tool to explore new frontiers, expand your marketing reach, engage new prospects, build your brand, and of course, … Continue reading Use Your HTML Email Signature to Capture Subscribers
Thomas Griffin April 5, 2021 Do you want to engage your customers right when they’re active online? Using push notifications, you can reach out to your audience when they’re active on a browser even when they’re not on your website. Push notifications are small and eye-catching messages that appear to users as they browse through … Continue reading How to Get Users to Subscribe to Push Notifications
