Cory Edwards December 3, 2014 Social media has evolved the way marketers can identify new and expand engagement to more influencers (as I explained in Part I of this series), but that’s only the start of the relationship. Managing both online and offline interaction is key for forging strong, meaningful relationships that will truly … Continue reading Influencer Relations, Part 2: Building and Managing Influencer Engagements
Category Archives: Strategy
Data Driven Decision Making
Chris Rees December 3, 2014 At Sigmapro we have studied many organisations that have achieved success, and identified four organisational competences that are required to achieve a sustainable approach to business improvement. These are Strategic Thinking, Operational Excellence, Data Driven Decision Making and Continual & Breakthrough Improvement. Supported by the right kind of culture, … Continue reading Data Driven Decision Making
Discover The Secrets To A Successful Business
Tabitha Jean Naylor December 2, 2014 Have you ever wondered what makes a successful business? It is true, it takes hard work and dedication, but there are some insider tips that could be very useful to you. Discover what they cornerstones of a successful business are and implement them in your own business plan. … Continue reading Discover The Secrets To A Successful Business
Create A Quest Out With Your Lead Generation Strategy
Lawrence Anderson December 2, 2014 What do gamification and storytelling have in common? Well, they’re both trending new ways to reshape your current lead generation setup. Whether it’s the blog says gamification is shaping up modern marketing or the content marketer explaining the value of storytelling, there’s no questioning the popularity of these two … Continue reading Create A Quest Out With Your Lead Generation Strategy
Is Your Business Gift Idea Destined For Greatness or Disaster?
Ian Altman December 2, 2014 When you receive gifts from your vendors, do they end up as a cherished part of your life, or do they quickly find their way into the trash can? As we enter the holiday season, it is a natural time to consider gifts for your clients (oh – and … Continue reading Is Your Business Gift Idea Destined For Greatness or Disaster?