Category Archives: Strategy

Influencer Relations, Part 2: Building and Managing Influencer Engagements

Cory Edwards December 3, 2014   Social media has evolved the way marketers can identify new and expand engagement to more influencers (as I explained in Part I of this series), but that’s only the start of the relationship. Managing both online and offline interaction is key for forging strong, meaningful relationships that will truly … Continue reading Influencer Relations, Part 2: Building and Managing Influencer Engagements

Data Driven Decision Making

Chris Rees December 3, 2014   At Sigmapro we have studied many organisations that have achieved success, and identified four organisational competences that are required to achieve a sustainable approach to business improvement. These are Strategic Thinking, Operational Excellence, Data Driven Decision Making and Continual & Breakthrough Improvement. Supported by the right kind of culture, … Continue reading Data Driven Decision Making

Create A Quest Out With Your Lead Generation Strategy

Lawrence Anderson December 2, 2014   What do gamification and storytelling have in common? Well, they’re both trending new ways to reshape your current lead generation setup. Whether it’s the blog says gamification is shaping up modern marketing or the content marketer explaining the value of storytelling, there’s no questioning the popularity of these two … Continue reading Create A Quest Out With Your Lead Generation Strategy